Target Won’t Sell Frank Ocean’s Album, and it makes sense why

I swear people never listen to me, haven’t I told you guys to stop jumping on call for action bandwagons?

Yesterday there was so much talk about boycotting Target and Target slander because it was annouced that they would not be selling Frank Ocean’s album. Many people jumped the gun and assumed it was because Frank Ocean “came out” the closet, and since Target is said to have aligned itself with anti LGBT organizations they were discriminating against gays.

This assumption was made before any official statement would be made by the company, and now that the company has made it’s announcement some of you look very stupid.

In response, Target issued a statement to Billboard.biz that reads: “The claims made about Target’s decision to not carry the Frank Ocean album are absolutely false. Target supports inclusivity and diversity in every aspect of our business. Our assortment decisions are based on a number of factors, including guest demand.

“Target has a longstanding tradition of supporting music and artistry that reflects the diverse landscape of American culture. Our history of partnering with diverse artists includes recent partnerships with a variety of musicians, such as Ricky Martin, B.o.B., and Gloria Estefan.”

Apparently addressing the iTunes exclusive, Target said in a statement: “At Target, we focus on offering our guests a wide assortment of physical CDs, so our selection of new releases is dedicated to physical CDs rather than titles that are released digitally in advance of the street date.”

Ok, so let me break this down for you guys. Target has to buy albums from a distributor at a price, they then sell the albums to the consumer at an up-sell, which is how they make money. If you the consumer have a week to get the album online,before you can in stores why would Target waste money on buying Frank’s album from the distributor when hundreds of thousands of people have already purchased online? That could possibly lead to Target losing money because people won’t come into the stores to buy the album.

Many of you will remember Jay-Z and Kanye released “Watch The Throne” a week early on iTunes, but it wasn’t a surprise for one, retailers knew this. They also had a deluxe edition to be sold at target and Jay-Z and Kanye aren’t new artist and have a track record of selling albums.

The purpose of a business is to make money, and cut cost. Not buying a product and HOPING to make money off of it.

Comments

  1. they didnt sell watch the throne after it came out on itunes?

    • mrldavis says:

      “Many of you will remember Jay-Z and Kanye released “Watch The Throne” a week early on iTunes, but it wasn’t a surprise for one, retailers knew this. They also had a deluxe edition to be sold at target and Jay-Z and Kanye aren’t new artist and have a track record of selling albums.”

  2. WELP! there you have it folks. Target has a point, which only proves my point in Frank Ocean & his mgmt tryin to capitalize on his sexuality admission.

    I doubt he wasnt bein truthful but his album bein sold exclusively on itunes only prompted folks to hurry up and buy, in hoping of his album having some ‘TEA’ about his experience with men. *shrugs* Now errbody and they momma is a so-called fan.

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