Beyonce and Jay-Z File to Make their Baby Name a Trademark
So you all thought you would get paid off Blue Ivy’s dime? You won’t get it!!
Just days after Beyonce gave birth to
Jesus Blue Ivy many people and companies tried to beat Bey and Jay to the punch by trademarking Blue Ivy, the name. This means they would be able to market product and services using the very famous name.
Y’all know Jay-Z and Beyonce were not having that. They sent Auntie Kanye West down to the trademark office had her shake some shit up, and all applications to use the name “Blue Ivy” were denied. Ok maybe they didn’t make Kanye go, they just called Solange, you know she work there.
Anyway. Once the Applications were denied Beyonce filed to have her Child’s name trademark so no one else could use it.
On Jan. 26, new parents Beyoncé and Jay-Z filed an application with the U.S. Patent and Trademark Office to protect the baby’s name — and reserve it for a future line of baby carriages, baby cosmetics, diaper bags and other undoubtedly fabulous accoutrements for the fashion-forward infant.
In the superstar industrial complex, trademarking your baby’s name is just smart business. There all sorts of folks who might try to slap it on some tacky baby bib.
To wit: Fashion designer Joseph Mbeh, who submitted an application to trademark “Blue Ivy Carter NYC” on Jan. 11 — just four days after the baby was born. Another applicant filed on Jan. 20 for “Blue Ivy Carter Glory IV” to use on a line of fragrances. The trademark office has already denied both filings, saying the name belonged to a “very famous infant ” and consumers would falsely assume that the products were approved by the celebrity parents.
Crazy. That damn child can not even walk yet, but a business already. Boss.